During the March Madness men's college basketball tournament in 2022, official NCAA corporate champions accounted for almost * of in-game brand exposure. Meanwhile, equipment providers claimed ** percent of the brand exposure during the men's tournament games.
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Website (thehive.ai). (April 5, 2022). Share of in-game brand exposure during March Madness in the United States in 2022, by brand category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai). "Share of in-game brand exposure during March Madness in the United States in 2022, by brand category." Chart. April 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai). (2022). Share of in-game brand exposure during March Madness in the United States in 2022, by brand category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai). "Share of In-game Brand Exposure during March Madness in The United States in 2022, by Brand Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Apr 2022, /statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai), Share of in-game brand exposure during March Madness in the United States in 2022, by brand category ÌÇÐÄÆƽâ°æ, /statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/ (last visited July 28, 2026)
Share of in-game brand exposure during March Madness in the United States in 2022, by brand category [Graph], Website (thehive.ai), April 5, 2022. [Online]. Available: /statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
