Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 13,760 of the most commercially valuable terms, and categories consisted of the following options: womenswear, menswear, kidswear, non-gender specific, accessories
Citation formats
Leading fashion websites in the U.S. 2025, by share of voice
Amazon.com had the biggest share of voice in the online fashion retail segment in the United States. The online retail platform had a share of voice of **** percent during the measured period. Nordstrom and Hm followed in the ranking, with ****Ìý²¹²Ô»å **** percent, respectively.
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Pi Datametrics. (August 18, 2025). Leading fashion websites in the United States in the 2nd quarter 2025, by share of voice [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics. "Leading fashion websites in the United States in the 2nd quarter 2025, by share of voice." Chart. August 18, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics. (2025). Leading fashion websites in the United States in the 2nd quarter 2025, by share of voice. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics. "Leading Fashion Websites in The United States in The 2nd Quarter 2025, by Share of Voice." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Aug 2025, /statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics, Leading fashion websites in the United States in the 2nd quarter 2025, by share of voice ÌÇÐÄÆÆ½â°æ, /statistics/895921/share-of-voice-among-leading-fashion-retailers/ (last visited August 03, 2026)
Leading fashion websites in the United States in the 2nd quarter 2025, by share of voice [Graph], Pi Datametrics, August 18, 2025. [Online]. Available: /statistics/895921/share-of-voice-among-leading-fashion-retailers/