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Penetration rate of e-commerce in the United States from 2017 to 2030

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Sources

Release date

January 2026

Region

United States

Survey time period

2017 to 2030

Special properties

number of active paying customers (or accounts); forecast adjusted for expected impact of COVID-19

Supplementary notes

Data were modeled for: 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026, 2027, 2028, 2029, and 2030.

Citation formats

Penetration rate of e-commerce in the United States 2017-2030

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 10, 2026
The penetration rate in the e-commerce market in the United States was modeled to amount to percent in 2025. Between 2017 and 2025, the penetration rate rose by percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. The penetration rate will steadily rise by percentage points over the period from 2025 to 2030, reflecting a clear upward trend.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆƽâ°æ page on eCommerce.
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Statistics on " E-commerce in the United States "

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Other statistics that may interest you E-commerce in the United States

Overview

7

Leading players

7

Online traffic & mobile apps

8

Device usage

5

Online shoppers

6

Segments

6

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Topics

E-commerce in the United StatesAppleAmazonWalmartOnline food delivery in the U.S.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
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per month, billed annually 1
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