This timeline shows the customer satisfaction with e-retail over the years, as measured in the American Customer Satisfaction Index (ACSI) score. In 2026, customer satisfaction with electronic retail reached ** points out of 100.Â
A bustling e-commerce market
With one of the largest economies globally, it is no surprise that the United States also is a leading market for e-commerce on the global scale. In 20234, the U.S. Census Bureau reported retail e-commerce sales reaching an estimated *** U.S. dollars, nearly doubling since 2019. This high number of sales is made possible by the *** million e-commerce users in the country – over ** percent of the population.
U.S. online fashion shopping
Of the most popular categories to buy online, apparel and accessories is by far the most popular. In 2024, apparel, footwear and accessories made up **** percent of the country’s total retail e-commerce sales. In the same year, the category was forecast to generate a total *** billion U.S. dollars in overall revenue.
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ACSI®. (July 3, 2026). U.S. customer satisfaction with online retail from 2000 to 2026 (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/
ACSI®. "U.S. customer satisfaction with online retail from 2000 to 2026 (index score)." Chart. July 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/
ACSI®. (2026). U.S. customer satisfaction with online retail from 2000 to 2026 (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/
ACSI®. "U.S. Customer Satisfaction with Online Retail from 2000 to 2026 (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jul 2026, /statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/
ACSI®, U.S. customer satisfaction with online retail from 2000 to 2026 (index score) ÌÇÐÄÆƽâ°æ, /statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/ (last visited July 15, 2026)
U.S. customer satisfaction with online retail from 2000 to 2026 (index score) [Graph], ACSI®, July 3, 2026. [Online]. Available: /statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/
