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Most visited apparel and fashion websites in Australia in February 2026, by website traffic (in millions)

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Source

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Release date

March 2026

Region

Australia

Survey time period

February 2026

Supplementary notes

*Note: popular retail website for buying apparel and fashion products but also sells products across other categories.

Only the top 20 apparel and fashion websites by website traffic are represented. 

Release date is date of access.

Values have been rounded.

Citation formats

Popular apparel and fashion websites Australia 2026, by website traffic

Published by
Bruna Rocco,
Apr 20, 2026

Department store chain myer.com.au topped the list of popular apparel and fashion retail websites shopped from in Australia in 2026, registering around million site visits. Coming in second, shop.app recorded approximately million site visits in Australia that same year. theiconic.com.au held third place in the ranking, increasingly challenged by shein.com, which ranked fourth.

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Statistics on " Apparel market in Australia "

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Overview

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Clothing retail

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Online clothing retail

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Clothing purchasing

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Clothing waste

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Sustainable clothing

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Topics

Apparel market in AustraliaApparel market in the U.S.Apparel market worldwide Apparel market in IndiaApparel industry in China
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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