While Amazon recorded the largest audience size across leading online retail brands in Australia in May 2024, Chinese e-commerce site Temu witnessed the largest year-on-year growth in audience size across the represented platforms, with an increase of almost ** percent. eBay Australia, on the other hand, recorded a year-on-year decrease in audience size of *** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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IAB Australia. (June 25, 2024). Annual growth in online audience size of leading online retail brands in Australia as of May 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1475516/australia-online-retail-brands-audience-growth/
IAB Australia. "Annual growth in online audience size of leading online retail brands in Australia as of May 2024." Chart. June 25, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1475516/australia-online-retail-brands-audience-growth/
IAB Australia. (2024). Annual growth in online audience size of leading online retail brands in Australia as of May 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1475516/australia-online-retail-brands-audience-growth/
IAB Australia. "Annual Growth in Online Audience Size of Leading Online Retail Brands in Australia as of May 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Jun 2024, /statistics/1475516/australia-online-retail-brands-audience-growth/
IAB Australia, Annual growth in online audience size of leading online retail brands in Australia as of May 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1475516/australia-online-retail-brands-audience-growth/ (last visited July 30, 2026)
Annual growth in online audience size of leading online retail brands in Australia as of May 2024 [Graph], IAB Australia, June 25, 2024. [Online]. Available: /statistics/1475516/australia-online-retail-brands-audience-growth/