In 2024, the online marketplaces segment accounted for just over ** percent of the total online purchases made in Australia. Food and liquor was the second largest online shopping segment, with an e-commerce sales share of almost ** percent. Books, stationery, and multimedia accounted for the smallest share of online sales, at only *** percent.
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Australia Post. (March 19, 2025). Distribution of online spending on goods in Australia in 2024, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/905189/australia-online-shopping-sales-distribution-by-category/
Australia Post. "Distribution of online spending on goods in Australia in 2024, by category." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/905189/australia-online-shopping-sales-distribution-by-category/
Australia Post. (2025). Distribution of online spending on goods in Australia in 2024, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/905189/australia-online-shopping-sales-distribution-by-category/
Australia Post. "Distribution of Online Spending on Goods in Australia in 2024, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/905189/australia-online-shopping-sales-distribution-by-category/
Australia Post, Distribution of online spending on goods in Australia in 2024, by category ÌÇÐÄÆƽâ°æ, /statistics/905189/australia-online-shopping-sales-distribution-by-category/ (last visited July 27, 2026)
Distribution of online spending on goods in Australia in 2024, by category [Graph], Australia Post, March 19, 2025. [Online]. Available: /statistics/905189/australia-online-shopping-sales-distribution-by-category/
