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Leading online retail brands in Australia as of May 2026, by online audience size (in 1,000s)

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Sources

Release date

July 2026

Region

Australia

Survey time period

May 2026

Number of respondents

22.1 million

Age group

14 years and older

Special properties

respondents are online users who access a wide variety of digital content and services across smartphone, PC/laptop, and tablet devices

Citation formats

Leading online retail brands Australia 2026, by audience size

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 14, 2026

Temu had the largest audience size across leading online retail brands in Australia in May 2026, with over **** million users of the Chinese e-commerce site. New entrant to the Australian e-commerce market in March 2023, Temu has surged in popularity among the country's online shoppers. Globally renowned marketplace Amazon came in second, with an online audience size of around **** million.

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Statistics on " E-commerce in Australia "

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Other statistics that may interest you E-commerce in Australia

Consumer attitudes and behaviors

5

Online retail expenditure

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Online retailers and marketplaces

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Overview

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Digital payments

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Topics

E-commerce in AustraliaE-commerce worldwideAmazoneBay Inc.Online marketplaces
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