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Selling models utilized by brands selling on Amazon in the United States in 2022 and 2023

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Sources

Release date

June 2023

Region

United States

Survey time period

January 2023 to March 2023

Number of respondents

1000+

Special properties

national sample of 1,000+ retail business decision makers

Method of interview

Online survey

Citation formats

Selling models used by brands in Amazon in the U.S. 2022-2023

Published by
Yihan Ma,
Jun 30, 2023
In 2023, ** percent of brands selling on Amazon in the United States had a first-party (1P) only selling model, while *** percent followed a third-party (3P) only model. According to the findings of a survey, in the same year ** percent of the brands selling on Amazon did so using a hybrid model of 1P and 3P sales.
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Online marketplacesAmazonMercado LibreeBay Inc.Alibaba Group
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