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In which of the following ways do you encounter ads when you are watching streamed video content from the Internet on a TV screen?

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Source

Release date

August 2012

Region

United States

Survey time period

May 24 and June 4, 2012

Number of respondents

n = 736

Special properties

connected TV consumers

Method of interview

Online survey

Supplementary notes

The respondents were between 18 and 54 years of age.
Multiple answers were possible.

Citation formats

Ways in which connected TV viewers encounter ads in the U.S. 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 20, 2012
This statistic presents the ways in which connected TV viewers encounter ads while watching streamed video content from the internet on a TV screen in the United States in 2012. The YuMe survey revealed that 57 percent of the respondents stated that they had encountered video ads that appeared before the video, TV show or movie they wanted to watch had started.
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