In 2025, Meta’s average revenue per user (ARPU) was 57.03 U.S. dollars. This represents an increase of 7.4 dollars compared with the previous year and is the highest figure the company has ever recorded. Overall, Meta’s global revenue reached 200.1 billion U.S. dollars.
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Meta Platforms. (January 29, 2026). Average revenue per user (ARPU) of Meta Platforms from 2011 to 2025 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/234056/facebooks-average-advertising-revenue-per-user/
Meta Platforms. "Average revenue per user (ARPU) of Meta Platforms from 2011 to 2025 (in U.S. dollars)." Chart. January 29, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/234056/facebooks-average-advertising-revenue-per-user/
Meta Platforms. (2026). Average revenue per user (ARPU) of Meta Platforms from 2011 to 2025 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/234056/facebooks-average-advertising-revenue-per-user/
Meta Platforms. "Average Revenue per User (Arpu) of Meta Platforms from 2011 to 2025 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2026, /statistics/234056/facebooks-average-advertising-revenue-per-user/
Meta Platforms, Average revenue per user (ARPU) of Meta Platforms from 2011 to 2025 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/234056/facebooks-average-advertising-revenue-per-user/ (last visited July 24, 2026)
Average revenue per user (ARPU) of Meta Platforms from 2011 to 2025 (in U.S. dollars) [Graph], Meta Platforms, January 29, 2026. [Online]. Available: /statistics/234056/facebooks-average-advertising-revenue-per-user/
