The graph above depicts mobile advertising revenue in North America in 2016, broken down by format. Display advertising was the largest format in the region, with billion U.S. dollars revenue generated by mobile display ads that year.
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IAB Europe. (July 7, 2017). Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/
IAB Europe. "Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars)." Chart. July 7, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/
IAB Europe. (2017). Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/
IAB Europe. "Mobile Advertising Revenue in North America in 2016, by Format (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2017, /statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/
IAB Europe, Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/ (last visited July 31, 2026)
Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars) [Graph], IAB Europe, July 7, 2017. [Online]. Available: /statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/
