A survey conducted during the first quarter of 2026 asked marketers across the United States to select three statements that best described the role of public relations (PR) in their marketing programs. The sentence "PR generates and increases awareness of our brand and products/services in the market" topped the ranking, selected by ** percent of the respondents. "PR builds and nurtures our brand’s reputation" and "PR builds relationships between our company and the media" followed, each chosen by ** percent of the participants.
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Channel V Media. (March 27, 2026). Leading ways marketers described the role of public relations (PR) in their marketing programs in the United States as of 1st quarter 2026 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1661888/pr-role-marketing-united-states/
Channel V Media. "Leading ways marketers described the role of public relations (PR) in their marketing programs in the United States as of 1st quarter 2026." Chart. March 27, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1661888/pr-role-marketing-united-states/
Channel V Media. (2026). Leading ways marketers described the role of public relations (PR) in their marketing programs in the United States as of 1st quarter 2026. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1661888/pr-role-marketing-united-states/
Channel V Media. "Leading Ways Marketers Described The Role of Public Relations (Pr) in Their Marketing Programs in The United States as of 1st Quarter 2026." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Mar 2026, /statistics/1661888/pr-role-marketing-united-states/
Channel V Media, Leading ways marketers described the role of public relations (PR) in their marketing programs in the United States as of 1st quarter 2026 ÌÇÐÄÆÆ½â°æ, /statistics/1661888/pr-role-marketing-united-states/ (last visited July 30, 2026)
Leading ways marketers described the role of public relations (PR) in their marketing programs in the United States as of 1st quarter 2026 [Graph], Channel V Media, March 27, 2026. [Online]. Available: /statistics/1661888/pr-role-marketing-united-states/