Bath & Body Works brand profile U.S. 2023| ��ƽ��

Bath & Body Works brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

1,027 respondents

Age group

18-64 years

Special properties

respondents who use beauty & health online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to beauty & health, which of the following brands do you like?
Brand usage: When it comes to beauty & health, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to beauty & health, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Bath & Body Works in the United States?
When it comes to beauty and health online shop users, brand awareness of Bath & Body Works is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Bath & Body Works in the United States?
In total, ** percent of U.S. beauty and health online shop users say they like Bath & Body Works. However, in actuality, among the ** percent of U.S. respondents who know Bath & Body Works, ** percent of people like the brand.

What is the usage share of Bath & Body Works in the United States?
All in all, ** percent of beauty and health online shop users in the United States use Bath & Body Works. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of Bath & Body Works?
Around ** percent of beauty and health online shop users in the United States say they are likely to use Bath & Body Works again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.

What's the buzz around Bath & Body Works in the United States?
In September 2023, about ** percent of U.S. beauty and health online shop users had heard about Bath & Body Works in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Bath & Body Works in the United States.

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