For the 2025 holiday season, about a of U.S. consumers who planned to buy themselves a present, intended to spend less than 100 U.S. dollars. Close to **Â percent of shoppers planned to spend 500 U.S. dollars or more on gifts for themselves.
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KPMG US. (October 9, 2025). How much consumers planned to spend on a holiday gift for themselves in the United States 2025 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1417672/self-gifting-spending-plans-usa/
KPMG US. "How much consumers planned to spend on a holiday gift for themselves in the United States 2025 (in U.S. dollars)." Chart. October 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1417672/self-gifting-spending-plans-usa/
KPMG US. (2025). How much consumers planned to spend on a holiday gift for themselves in the United States 2025 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1417672/self-gifting-spending-plans-usa/
KPMG US. "How Much Consumers Planned to Spend on a Holiday Gift for Themselves in The United States 2025 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2025, /statistics/1417672/self-gifting-spending-plans-usa/
KPMG US, How much consumers planned to spend on a holiday gift for themselves in the United States 2025 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1417672/self-gifting-spending-plans-usa/ (last visited July 21, 2026)
How much consumers planned to spend on a holiday gift for themselves in the United States 2025 (in U.S. dollars) [Graph], KPMG US, October 9, 2025. [Online]. Available: /statistics/1417672/self-gifting-spending-plans-usa/
