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Amount of money consumers in the United States plan to spend while holiday shopping in 2026, by holiday celebration (in U.S. dollars)

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Source

Release date

February 2026

Region

United States

Survey time period

January 23, 2026

Number of respondents

5,339*

Special properties

consumers intending to celebrate

Supplementary notes

* Total number of respondents including those not planning to celebrate or buy anything.

Percentages may not total 100 percent exactly due to rounding.

This question was phrased by the source as follows: "How much do you think you’ll spend on items for [holiday]?"

Citation formats

How much consumers intend to spend while holiday shopping in the U.S. 2026, by event

Published by
F. Watty,
Mar 10, 2026

In the year 2026, about **** in five consumers in the United States said they intended to spend more than 100 U.S. dollars during Christmas, making it the holiday celebration most people spend the most on. In comparison, less than a of survey respondents intended to spend more than 100 U.S. dollars on St. Patrick's Day.

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Topics

Halloween in the U.S.U.S. Christmas season shoppingHoliday season e-commerce in the United StatesFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behavior
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