For the 2025 holiday season, over ** percent of consumers in the United States said they planned to spend more on gifts per person than they did in the previous year. About ** planned to spend roughly the same on holiday shopping per person as they did in the previous year.
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KPMG US. (September 30, 2025). Expected change in spending on holiday gifts per recipient among consumers in the United States in 2025 compared to the previous year [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1500549/change-in-holiday-spending-per-person/
KPMG US. "Expected change in spending on holiday gifts per recipient among consumers in the United States in 2025 compared to the previous year." Chart. September 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1500549/change-in-holiday-spending-per-person/
KPMG US. (2025). Expected change in spending on holiday gifts per recipient among consumers in the United States in 2025 compared to the previous year. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1500549/change-in-holiday-spending-per-person/
KPMG US. "Expected Change in Spending on Holiday Gifts per Recipient among Consumers in The United States in 2025 Compared to The Previous Year." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2025, /statistics/1500549/change-in-holiday-spending-per-person/
KPMG US, Expected change in spending on holiday gifts per recipient among consumers in the United States in 2025 compared to the previous year ÌÇÐÄÆƽâ°æ, /statistics/1500549/change-in-holiday-spending-per-person/ (last visited July 22, 2026)
Expected change in spending on holiday gifts per recipient among consumers in the United States in 2025 compared to the previous year [Graph], KPMG US, September 30, 2025. [Online]. Available: /statistics/1500549/change-in-holiday-spending-per-person/
