Colombians use social media mainly to stay connected with their close environment: according to the latest DataReportal report, ** percent of social media users in the country follow accounts of family members, friends, or acquaintances. Celebrity accounts such as athletes, musicians, or actors are also very popular, as around ** percent of users say they follow at least one public figure of this type.
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Types of social media accounts most followed by users in Colombia in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1657787/social-networks-types-of-accounts-favorites-of-colombian-users/
DataReportal, und We Are Social, und Meltwater. "Types of social media accounts most followed by users in Colombia in 2024." Chart. March 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1657787/social-networks-types-of-accounts-favorites-of-colombian-users/
DataReportal, We Are Social, Meltwater. (2025). Types of social media accounts most followed by users in Colombia in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1657787/social-networks-types-of-accounts-favorites-of-colombian-users/
DataReportal, and We Are Social, and Meltwater. "Types of Social Media Accounts Most Followed by Users in Colombia in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2025, /statistics/1657787/social-networks-types-of-accounts-favorites-of-colombian-users/
DataReportal & We Are Social & Meltwater, Types of social media accounts most followed by users in Colombia in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1657787/social-networks-types-of-accounts-favorites-of-colombian-users/ (last visited August 05, 2026)
Types of social media accounts most followed by users in Colombia in 2024 [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: /statistics/1657787/social-networks-types-of-accounts-favorites-of-colombian-users/
