The total is greater than 100 because multiple answers could be selected. The original question was written as follows: "Among the following categories of physical products*, which ones did you purchase online in 2022?"
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Most purchased online product categories by Generation Z in France in 2022
This statistic represents the share of online buyers aged between 12 and 25 who made purchases in a selection of physical product categories* in France in 2022.
Generation Z** primarily buys fashion items and shoes online. Among all online fashion players, ultra-fast fashion appeals to many young consumers. Overall, fast fashion sales amounted to more than 100 billion U.S. dollars worldwide in 2022.
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Odoxa. (February 6, 2023). As an online shopper aged between 12 and 25, which categories of physical products did you purchase on the Internet in 2022? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1643307/internet-purchase-generation-z-youth/
Odoxa. "As an online shopper aged between 12 and 25, which categories of physical products did you purchase on the Internet in 2022?." Chart. February 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1643307/internet-purchase-generation-z-youth/
Odoxa. (2023). As an online shopper aged between 12 and 25, which categories of physical products did you purchase on the Internet in 2022?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1643307/internet-purchase-generation-z-youth/
Odoxa. "As An Online Shopper Aged between 12 and 25, Which Categories of Physical Products Did You Purchase on The Internet in 2022?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2023, /statistics/1643307/internet-purchase-generation-z-youth/
Odoxa, As an online shopper aged between 12 and 25, which categories of physical products did you purchase on the Internet in 2022? ÌÇÐÄÆƽâ°æ, /statistics/1643307/internet-purchase-generation-z-youth/ (last visited July 20, 2026)
As an online shopper aged between 12 and 25, which categories of physical products did you purchase on the Internet in 2022? [Graph], Odoxa, February 6, 2023. [Online]. Available: /statistics/1643307/internet-purchase-generation-z-youth/
