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Percentage of minors who had access to online ads inappropriate for their age according to their parents or guardians in Brazil as of July 2023, by age group

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Sources

Release date

October 2023

Region

Brazil

Survey time period

March to July 2023

Number of respondents

5,408 respondents

Age group

9-17 years

Method of interview

Face-to-face interview

Supplementary notes

The sources interviewed 2,704 online children and adolescents (aged nine to 17 years), and 2,704 parents and guardians, totaling 5,408 respondents.

Percentage points exceeding 100 are probably due to rounding.

Citation formats

Share of minors accessing inappropriate online ads in Brazil 2023, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 25, 2023
As of July 2023, nearly half – ** percent – of parents and guardians surveyed in Brazil said their children aged **** to ** had accessed online ads they deemed inappropriate for their age. Among the 11-12 age group, the share stood at ** percent.
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Overview

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Impact on households' consumption

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Most well-known entertainment brands

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Favorite brands

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Spotlight: parental advisory

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Topics

Advertising to children in Brazil
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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