In 2025, the leading fragrance brand among female teen consumers in the United States was Bath & Body Works, as stated by **Â percent of participants in a survey. Sol de Janeiro ranked second, followed by Victoria's Secret.
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Piper Sandler. (October 3, 2025). Leading fragrance brands among teenagers in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1379004/leading-fragrance-brands-among-gen-z-in-the-us/
Piper Sandler. "Leading fragrance brands among teenagers in the United States in 2025." Chart. October 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1379004/leading-fragrance-brands-among-gen-z-in-the-us/
Piper Sandler. (2025). Leading fragrance brands among teenagers in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1379004/leading-fragrance-brands-among-gen-z-in-the-us/
Piper Sandler. "Leading Fragrance Brands among Teenagers in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2025, /statistics/1379004/leading-fragrance-brands-among-gen-z-in-the-us/
Piper Sandler, Leading fragrance brands among teenagers in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1379004/leading-fragrance-brands-among-gen-z-in-the-us/ (last visited August 01, 2026)
Leading fragrance brands among teenagers in the United States in 2025 [Graph], Piper Sandler, October 3, 2025. [Online]. Available: /statistics/1379004/leading-fragrance-brands-among-gen-z-in-the-us/
