This statistic shows how consumers rate their sensitivity to price when shopping in the United Kingdom (UK) over the 12 months prior to survey (January 2013 to January 2014). Of respondents, 73 percent said they felt more sensitive to price while 22 percent felt their level of price sensitivity remained unchanged.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Parago. (February 18, 2014). How do you rate your price sensitivity over the past 12 months? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/295399/consumers-sensitivity-to-price-in-the-united-kingdom-uk/
Parago. "How do you rate your price sensitivity over the past 12 months?." Chart. February 18, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/295399/consumers-sensitivity-to-price-in-the-united-kingdom-uk/
Parago. (2014). How do you rate your price sensitivity over the past 12 months?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/295399/consumers-sensitivity-to-price-in-the-united-kingdom-uk/
Parago. "How Do You Rate Your Price Sensitivity over The past 12 Months?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Feb 2014, /statistics/295399/consumers-sensitivity-to-price-in-the-united-kingdom-uk/
Parago, How do you rate your price sensitivity over the past 12 months? ÌÇÐÄÆƽâ°æ, /statistics/295399/consumers-sensitivity-to-price-in-the-united-kingdom-uk/ (last visited August 03, 2026)
How do you rate your price sensitivity over the past 12 months? [Graph], Parago, February 18, 2014. [Online]. Available: /statistics/295399/consumers-sensitivity-to-price-in-the-united-kingdom-uk/
