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Leading drivers for brand choice according to young adults in the Netherlands as of July 2024

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Sources

Release date

July 2024

Region

Netherlands

Survey time period

as of July 2024

Number of respondents

2,716 respondents

Age group

15-35 years

Special properties

top three box

Supplementary notes

The source does not provide information on when the survey was carried out. The date provided is the release date. 

Citation formats

Drivers for brand selection in the Netherlands 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 11, 2025

During a 2024 survey, ** percent of respondents aged 15 to 35 in the Netherlands stated that it was important for their brand choice that a brand did not engage in greenwashing or pinkwashing. The most commonly named driver was a good brand reputation.

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