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Preference of retail trade channels in Vietnam as of the 2nd half of 2019, by category

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Source

Release date

January 2020

Region

Vietnam

Survey time period

H2 2019

Number of respondents

1,000 respondents

Special properties

among households in Hanoi, Ho Chi Minh City, Can Tho and Da Nang

Method of interview

Face-to-face interview

Citation formats

Preference of retail channels in Vietnam H2 2019, by category

Published by
F. Watty,
Apr 17, 2020
According to a survey on purchasing behaviors in Vietnam, respondents from urban cities indicated that they preferred modern trade channels for consumer electronics and household appliances. In contrast, they preferred purchasing food, beverages, and lifestyle goods in traditional trade channels.
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