According to the results of a recent survey conducted among U.S. consumers in 2025, price was the most important factor when shopping during the holiday season in the United States. Quality ranked second, valued the most by ** percent of respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
inMarket. (September 18, 2025). Factors consumers find the most important when shopping during the holiday season in the United States in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1402962/important-factors-in-holiday-shopping/
inMarket. "Factors consumers find the most important when shopping during the holiday season in the United States in 2025." Chart. September 18, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1402962/important-factors-in-holiday-shopping/
inMarket. (2025). Factors consumers find the most important when shopping during the holiday season in the United States in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1402962/important-factors-in-holiday-shopping/
inMarket. "Factors Consumers Find The Most Important When Shopping during The Holiday Season in The United States in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Sep 2025, /statistics/1402962/important-factors-in-holiday-shopping/
inMarket, Factors consumers find the most important when shopping during the holiday season in the United States in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1402962/important-factors-in-holiday-shopping/ (last visited July 29, 2026)
Factors consumers find the most important when shopping during the holiday season in the United States in 2025 [Graph], inMarket, September 18, 2025. [Online]. Available: /statistics/1402962/important-factors-in-holiday-shopping/