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Percentage growth in the number of SERPs featuring AI Overviews from September 2024 to March 2025, by vertical

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Source

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Release date

May 2025

Region

United States

Survey time period

September 2024 to March 2025

Number of respondents

10M*

Supplementary notes

*10 million+ keywords analyzed.

Citation formats

Percentage growth in the number of SERPs featuring AI Overview 2024-2025, by vertical

Published by
Yihan Ma,
Jul 11, 2025

An analysis conducted in the United States over a seven-month period ending in March 2025 showed how much the use of AI-generated summaries in Google search results (SERPs) grew across different industries. Science saw the biggest growth, with a percent increase, followed by health and people and society. On the other hand, areas like shopping and real estate had the smallest increases, under *** percent.

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