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Luxury brands' year-over-year (YoY) online popularity change on Google search worldwide from 2023 to 2024

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Release date

March 2025

Region

Worldwide

Survey time period

2023 and 2024

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Year-over-year luxury brands' online popularity change on Google 2023-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 27, 2025

The search growth for luxury brands on Google was the highest for Ralph Lauren in 2024 compared to 2023. The brand achieved an year-over-year (YoY) search growth of around percent. Cartier ranked second, with a *** percent YoY increase. Armani and Valentino followed, with an increase of approximately **** percent, respectively.

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Overview

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Spotlight: Artificial intelligence (AI)

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Online shopping

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Key players

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Luxury consumers

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Leading markets

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Topics

Luxury e-commerceGlobal personal luxury goods industryLuxury watch industryLuxury goods in EuropeGlobal prestige/luxury cosmetics
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