From the second quarter of 2023 to the second quarter of 2024, Dior dominated global Google searches among luxury brands. Dior led with **** percent of the total search volume. Gucci followed at **** percent, narrowly edging out Chanel at **** percent.
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Luxe Digital. (November 18, 2024). Most searched for luxury brands on Google worldwide from 2nd quarter 2023 to 2nd quarter 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1537540/global-top-luxury-brands-google-search/
Luxe Digital. "Most searched for luxury brands on Google worldwide from 2nd quarter 2023 to 2nd quarter 2024." Chart. November 18, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1537540/global-top-luxury-brands-google-search/
Luxe Digital. (2024). Most searched for luxury brands on Google worldwide from 2nd quarter 2023 to 2nd quarter 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1537540/global-top-luxury-brands-google-search/
Luxe Digital. "Most Searched for Luxury Brands on Google Worldwide from 2nd Quarter 2023 to 2nd Quarter 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Nov 2024, /statistics/1537540/global-top-luxury-brands-google-search/
Luxe Digital, Most searched for luxury brands on Google worldwide from 2nd quarter 2023 to 2nd quarter 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1537540/global-top-luxury-brands-google-search/ (last visited July 21, 2026)
Most searched for luxury brands on Google worldwide from 2nd quarter 2023 to 2nd quarter 2024 [Graph], Luxe Digital, November 18, 2024. [Online]. Available: /statistics/1537540/global-top-luxury-brands-google-search/