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Most popular online sources for online beauty shoppers in the United States in 2018 and 2020

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Sources

Release date

August 2020

Region

United States

Survey time period

July 2018 and April 2020

Special properties

July 2018 n = 1,132; April 2020 n = 1,207

Supplementary notes

¹ e.g. Target.com, Sephora.com
² e.g. Credo.com, CAP.com, Glossier.com, Kiehls.com, Burtsbees.com etc

Original question: When you conduct online research in the beauty / grooming category, which of the following do you use?

Citation formats

Leading U.S. online beauty shopper information sources 2018-2020

Published by
Yihan Ma,
Aug 24, 2020
In 2018, ** percent of consumers in the United States were getting their beauty-related information from search engines. However, in 2020 this share has dropped to ** percent. Additionally, only ** percent of U.S. shoppers in 2018 retrieved beauty information from YouTube, while in 2020 almost a third of online shoppers used the video platform for gathering beauty product information.
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