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Share of travel keywords that triggered AI Overviews on Google worldwide from November 2024 to April 2025, by device

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Sources

Release date

May 2025

Region

Worldwide

Survey time period

November 2024 to April 2025

Supplementary notes

The sources examined 97,165 airline keywords and 369,734 hospitality keywords related to online travel agencies.

Citation formats

Share of travel keywords that triggered AI Overviews on Google worldwide 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 21, 2025

An analysis conducted between November 2024 and April 2025 looked at the share of travel keywords that triggered AI Overviews on Google. According to the study, the share of travel keywords searched via desktop that triggered an AI Overview increased from *** percent in November 2024 to **** percent in April 2025. Over the same period, the share of keywords searched via mobile that generated AI Overviews grew by *** percentage points.

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Statistics on " Impact of technology on travel and tourism "

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Impact of technology on travel and tourismAirbnbExpedia Group, Inc.Tripadvisor, Inc.Online travel market
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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