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Google searches for the social media profile "Ballerina Farm" in the United States skyrocketed, reaching its peak in the last week of July 2024. The account is owned by Hannah Neeleman, a digital influencer who has become notable among the Tradwife trend across platforms like Instagram and TikTok. The term is short for "traditional wife," referring to women who embrace traditional gender and marriage roles, drawing considerable attention with content creators showcasing elaborate recipes and vintage clothing that promote family-oriented values for women.