According to a survey on festive shopping in India in 2024, third-party apps such as Myntra and Amazon were the leading means through which consumers were informed about festive sales. Social media and mobile search and advertising were the next two popular sources, as reported by over ** percent of respondents, respectively.
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VDO.AI, & MoEngage. (September 3, 2024). Leading sources through which retail consumers find out about festive sales and offers in India in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1611941/india-festive-sale-awareness-by-source/
VDO.AI, und MoEngage. "Leading sources through which retail consumers find out about festive sales and offers in India in 2024." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1611941/india-festive-sale-awareness-by-source/
VDO.AI, MoEngage. (2024). Leading sources through which retail consumers find out about festive sales and offers in India in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1611941/india-festive-sale-awareness-by-source/
VDO.AI, and MoEngage. "Leading Sources through Which Retail Consumers Find out about Festive Sales and Offers in India in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1611941/india-festive-sale-awareness-by-source/
VDO.AI & MoEngage, Leading sources through which retail consumers find out about festive sales and offers in India in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1611941/india-festive-sale-awareness-by-source/ (last visited July 28, 2026)
Leading sources through which retail consumers find out about festive sales and offers in India in 2024 [Graph], VDO.AI, & MoEngage, September 3, 2024. [Online]. Available: /statistics/1611941/india-festive-sale-awareness-by-source/
