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Actions prompted by mail advertising in the United Kingdom (UK) from 1st quarter 2022 to 4th quarter 2024

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Source

Release date

March 2025

Region

United Kingdom

Survey time period

Q1 2022 to Q4 2024

Special properties

includes direct mail, door drops, business mail, as well as partially addressed mail

Supplementary notes

Figures preceding Q4 2024 were retrieved from earlier publications.

Citation formats

Actions prompted by mail advertising in the UK 2023-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 2, 2025

In the last quarter of 2024, ** percent of mail advertising items prompted a discussion about consumers who received them; *** percent promoted a purchase. 

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