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Share of gambling-related adverts shown during the Premier League opening weekend that contained harm reduction messages in 2024/25 and 2025/26

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Source

Release date

October 2025

Region

United Kingdom

Survey time period

2025/26

Supplementary notes

Areas monitored by the source included pitchside advertisements, shirt sponsors, and sponsor lead-ins.

Citation formats

Premier League: frequency of responsible gambling messaging 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 9, 2025

During the opening weekend of the 2025/26 Premier League season, percent of gambling-related adverts contained harm reduction messages. This marked a decline from the previous year, when the figure stood at percent.

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