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Reasons for media consumption in India in 2025, by age group

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Release date

July 2025

Region

India

Survey time period

May 8 to 30, 2025

Number of respondents

20,424 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "What are your reasons for consuming media? (choose up to 3 of the most relevant answers)".

Citation formats

Reasons for media consumption India 2025, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 24, 2025

According to a survey on media consumption in India conducted in 2025, entertainment and leisure was the leading reason for media consumption among consumers between the ages of 16 and 54. Meanwhile, staying informed was the most popular reason cited by ** percent of consumers aged over 55. Consumers between 16 and 24 years old also constituted the largest group of respondents that consumed media for educational purposes.

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