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Media consumption trends in India in 2025, by age group

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Source

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Release date

July 2025

Region

India

Survey time period

May 8 to 30, 2025

Number of respondents

21,628 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "Which of the following types of media do you consume? (choose all that applies)".

Citation formats

Media consumption India 2025, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 24, 2025

As revealed by a survey on media consumption in India conducted in 2025, the was the most widely consumed medium among respondents across age groups, followed by social media. Respondents aged 55 years and above constituted the largest group that consumed traditional media such as television and print newspapers, indicated by 84 percent and 60 percent, respectively. Interestingly, search engines were most popular among Indian consumers aged 35 years and above.

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