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Spending on cable TV system operator (SO) advertisements in South Korea from 2015 to 2023 with forecasts up to 2025 (in billion South Korean won)

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Source

Release date

January 2025

Region

South Korea

Survey time period

2015 to 2023

Number of respondents

2,272 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Estimate.

Figures have been rounded.

1,000 South Korean won equals 0.68 U.S. dollars or 0.66 euros as of January 2025.

Citation formats

Expenditure of cable SO TV advertising in South Korea 2015-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 28, 2025

In 2023, cable TV system operator (SO) advertising spending amounted to around billion South Korean won. While this figure is close to the one from the previous year, it was forecast to fall significantly over the next two years.

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Advertising industry in South KoreaAdvertising worldwideAdvertising in the Asia-Pacific regionDigital advertising worldwideDigital advertising in South Korea
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