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Market size of the broadcast advertising industry in South Korea in 2023, by medium (in billion South Korean won)

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Source

Release date

May 2025

Region

South Korea

Survey time period

2023

Supplementary notes

Figures have been rounded.

1,000 South Korean won equals 0.73 U.S. dollars or 0.64 euros as of June 2025.

Citation formats

Broadcast advertising industry market size South Korea 2023, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 30, 2025

In 2023, the market size of the broadcast advertising industry in South Korea amounted to around *** trillion South Korean won. Of that, the largest share came from the program provider (PP) sector, contributing about *** trillion won. Another large market was advertising on terrestrial broadcasting, which reported a market size of billion won.

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Statistics on " Television industry in South Korea "

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Overview

5

Pay TV

5

Broadcast advertising

4

Leading broadcasters

6

TV ratings

6

Consumption

6

Consumer preferences

6

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Topics

Television industry in South KoreaFilm industry in South Korea Cinemas in South KoreaStreaming in South KoreaTraditional media usage in South Korea
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