In 2024, one of the leading reasons for U.S. Gen Z consumers to use makeup products in multiple ways (for example, applying eyeshadow as blush and viceversa) was to save money. Around 37 percent of millennials stated the same.
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CivicScience. (August 19, 2024). Reasons to use makeup products in multiple ways in the United States in 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1500067/reasons-to-use-makeup-products-in-multiple-ways-in-the-us/
CivicScience. "Reasons to use makeup products in multiple ways in the United States in 2024, by generation." Chart. August 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1500067/reasons-to-use-makeup-products-in-multiple-ways-in-the-us/
CivicScience. (2024). Reasons to use makeup products in multiple ways in the United States in 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1500067/reasons-to-use-makeup-products-in-multiple-ways-in-the-us/
CivicScience. "Reasons to Use Makeup Products in Multiple Ways in The United States in 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2024, /statistics/1500067/reasons-to-use-makeup-products-in-multiple-ways-in-the-us/
CivicScience, Reasons to use makeup products in multiple ways in the United States in 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1500067/reasons-to-use-makeup-products-in-multiple-ways-in-the-us/ (last visited August 01, 2026)
Reasons to use makeup products in multiple ways in the United States in 2024, by generation [Graph], CivicScience, August 19, 2024. [Online]. Available: /statistics/1500067/reasons-to-use-makeup-products-in-multiple-ways-in-the-us/
