This question was phrased by the source as follows: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers)"
Among a total of 4,921 survey respondents, 3,067 were women and 1,854 were men.
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Reasons for shopping through live commerce in Taiwan 2024
According to a survey conducted by in May 2024 in Taiwan, new discount offers emerged as the biggest motivation for purchasing items through live commerce, with ** percent of respondents emphasizing this factor. Other significant motivators included an entertaining experience, as well as the interactiveness and engagement.
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Rakuten Insight. (September 3, 2024). Factors influencing purchases through live commerce in Taiwan as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. "Factors influencing purchases through live commerce in Taiwan as of May 2024." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. (2024). Factors influencing purchases through live commerce in Taiwan as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. "Factors Influencing Purchases through Live Commerce in Taiwan as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight, Factors influencing purchases through live commerce in Taiwan as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/ (last visited July 25, 2026)
Factors influencing purchases through live commerce in Taiwan as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
