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Short drama video apps audience in Europe as of February 2024, by age group

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Release date

March 2024

Region

Europe

Survey time period

January and February 2024

Special properties

based on addressable ad audience

Citation formats

Short drama apps users in Europe 2024, by age

Published by
Christy Tila,
Mar 11, 2025

Short drama apps use video and image formats to capture users' attention. Short video drama started as short videos hosted on the most popular social video platforms, such as Douyin,TikTok, and YouTube Shorts. As of February 2024, short drama apps in Europe appealed mostly to users aged between 25 and 34 years, as around ** percent of the audience of such apps was part of this age group. In comparison, **** percent of short video app users were aged between 35 and 44 years.

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