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Share of business-to-consumer (B2C) e-commerce companies using AI in Germany in 2023

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Source

Release date

February 2024

Region

Germany

Survey time period

October 6 to November 8, 2023

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.

Citation formats

Use of AI in B2C e-commerce operations in Germany 2023

Published by
Yihan Ma,
Aug 26, 2024

In Germany, a survey conducted in 2023 shows that almost ** percent of business-to-consumer (B2C) organizations are experimenting AI-based technologies in their e-commerce operations. Around ** percent of professionals answered their companies have already fully implemented artificial intelligence tools, and less than ** percent are still evaluating its usage.

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