As of August 2023, *** consumers interested in watching sports in the United States used cable and satellite TV to do so, according to a survey. The share of sport fans that stream their sports content stood at ** percent. By contrast, when watching sports in company the use of cable and satellite TV shrinks to ** percent, whereas streaming stays equally popular.
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LG Ads Solutions. (September 21, 2023). Share of consumers watching sports in the United States as of August 2023, by platform type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 14, 2026, from /statistics/1440556/watching-sports-platform-type-us/
LG Ads Solutions. "Share of consumers watching sports in the United States as of August 2023, by platform type." Chart. September 21, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 14, 2026. /statistics/1440556/watching-sports-platform-type-us/
LG Ads Solutions. (2023). Share of consumers watching sports in the United States as of August 2023, by platform type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 14, 2026. /statistics/1440556/watching-sports-platform-type-us/
LG Ads Solutions. "Share of Consumers Watching Sports in The United States as of August 2023, by Platform Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Sep 2023, /statistics/1440556/watching-sports-platform-type-us/
LG Ads Solutions, Share of consumers watching sports in the United States as of August 2023, by platform type ÌÇÐÄÆÆ½â°æ, /statistics/1440556/watching-sports-platform-type-us/ (last visited July 14, 2026)
Share of consumers watching sports in the United States as of August 2023, by platform type [Graph], LG Ads Solutions, September 21, 2023. [Online]. Available: /statistics/1440556/watching-sports-platform-type-us/