NBA team sponsorship revenue 2025| ��ƽ��

National Basketball Association team sponsorship revenue from 2019/20 to 2024/25 (in million U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
2024/25	1.62
2023/24	1.5
2019/20	0.85

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Release date

June 2025

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Region

United States

Survey time period

2019/20 to 2024/25

Supplementary notes

��ƽ�� calculated the figures for 2019/20 and 2023/24 based on percentage changes cited by Forbes in article.

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In the 2024/25 season, the sponsorship revenue of teams in the National Basketball Association (NBA) increased by eight percent over the previous season, reaching 1.62 billion U.S. dollars.

Who are the NBA’s main sponsors?

Before the introduction of jersey sponsors for the 2017/18 season, Nike signed an eight-year deal in 2015 with the NBA to become the league’s new official outfitter. The NBA also partners with technology giants such as Microsoft and Rakuten and, more recently, struck sponsorship deals with cryptocurrency companies like the crypto-based gaming company Sorare. Some NBA franchises, however, have been unfortunate in their choice of cryptocurrency sponsors, with the Miami Heat and the Golden State Warriors both seeing their partnerships with FTX fall apart after the latter’s bankruptcy in 2022.

What is the total revenue of the NBA?

Except for a slump during the coronavirus (COVID-19) pandemic, the total league revenue of the NBA has also grown significantly in the last decade and stood at over 10 billion U.S. dollars in 2024. Making up a significant share of this total was the Golden State Warriors, whose revenue stream of 800 million U.S. dollars in 2024 made it the NBA franchise with the most revenue that year. With four NBA championships to their name since 2015, the Warriors’ financial performance has been a fair reflection of the franchise’s on-court performance.