Simone Biles was the most marketable athlete in the world in 2024. The legendary gymnast registered a marketability score of 96.16 based on his brand strength, market reach, and estimated worth.
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SportsPro. (October 22, 2024). Most marketable athletes worldwide in 2024, by marketability score [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1430253/most-marketable-athletes/
SportsPro. "Most marketable athletes worldwide in 2024, by marketability score." Chart. October 22, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1430253/most-marketable-athletes/
SportsPro. (2024). Most marketable athletes worldwide in 2024, by marketability score. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1430253/most-marketable-athletes/
SportsPro. "Most Marketable Athletes Worldwide in 2024, by Marketability Score." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Oct 2024, /statistics/1430253/most-marketable-athletes/
SportsPro, Most marketable athletes worldwide in 2024, by marketability score ÌÇÐÄÆÆ½â°æ, /statistics/1430253/most-marketable-athletes/ (last visited July 20, 2026)
Most marketable athletes worldwide in 2024, by marketability score [Graph], SportsPro, October 22, 2024. [Online]. Available: /statistics/1430253/most-marketable-athletes/