Source defined generations as the following ages in 2023: Generation Z (18 to 26 years old), Millennial (27 to 42 years old), Generation X (43 to 58 years old), and Baby boomer (59 to 77 years old).
Respondents were asked if they had ever regretted spending a significant amount of money on beauty products.
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Share of U.S. consumers who regretted spending on beauty products 2023, by generation
In 2023, U.S. Gen Zers were more likely to regret overspending on beauty products than members of other generations. When surveyed, more than 50 percent of consumers belonging to Generation Z said they had regretted spending a significant amount of money on beauty products.
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LendingTree. (August 27, 2023). Share of consumers who regretted overspending on beauty products in the United States in 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1471327/overspending-on-beauty-products-in-the-us-by-generation/
LendingTree. "Share of consumers who regretted overspending on beauty products in the United States in 2023, by generation." Chart. August 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1471327/overspending-on-beauty-products-in-the-us-by-generation/
LendingTree. (2023). Share of consumers who regretted overspending on beauty products in the United States in 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1471327/overspending-on-beauty-products-in-the-us-by-generation/
LendingTree. "Share of Consumers Who Regretted Overspending on Beauty Products in The United States in 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Aug 2023, /statistics/1471327/overspending-on-beauty-products-in-the-us-by-generation/
LendingTree, Share of consumers who regretted overspending on beauty products in the United States in 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1471327/overspending-on-beauty-products-in-the-us-by-generation/ (last visited August 01, 2026)
Share of consumers who regretted overspending on beauty products in the United States in 2023, by generation [Graph], LendingTree, August 27, 2023. [Online]. Available: /statistics/1471327/overspending-on-beauty-products-in-the-us-by-generation/
