When asked if they were currently spending more, less, or about the same on beauty products compared to a year ago, ** percent of respondents belonging to Generation Z answered "more." Meanwhile, only ** percent of Baby Boomers answered the same way.
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Tinuiti. (April 28, 2024). Share of U.S. consumers who stated that they are currently spending more on beauty items than a year ago in 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1478084/us-shoppers-spending-more-on-beauty-products/
Tinuiti. "Share of U.S. consumers who stated that they are currently spending more on beauty items than a year ago in 2024, by generation ." Chart. April 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1478084/us-shoppers-spending-more-on-beauty-products/
Tinuiti. (2024). Share of U.S. consumers who stated that they are currently spending more on beauty items than a year ago in 2024, by generation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1478084/us-shoppers-spending-more-on-beauty-products/
Tinuiti. "Share of U.S. Consumers Who Stated That They Are Currently Spending More on Beauty Items than a Year Ago in 2024, by Generation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2024, /statistics/1478084/us-shoppers-spending-more-on-beauty-products/
Tinuiti, Share of U.S. consumers who stated that they are currently spending more on beauty items than a year ago in 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1478084/us-shoppers-spending-more-on-beauty-products/ (last visited July 26, 2026)
Share of U.S. consumers who stated that they are currently spending more on beauty items than a year ago in 2024, by generation [Graph], Tinuiti, April 28, 2024. [Online]. Available: /statistics/1478084/us-shoppers-spending-more-on-beauty-products/
