According to a January 2024 survey of users in the United States, one-third of respondents reported they enjoyed their podcasts as audio content. In comparison, 25 percent of respondents reported they preferred video podcasts. Approximately 30 percent of respondents among U.S. consumers reported their choice depended on the content they were consuming.
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YouGov. (January 31, 2024). Preferred media among internet users in the United States to engage with podcasts as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1471717/podcast-preferred-format-us/
YouGov. "Preferred media among internet users in the United States to engage with podcasts as of January 2024." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1471717/podcast-preferred-format-us/
YouGov. (2024). Preferred media among internet users in the United States to engage with podcasts as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1471717/podcast-preferred-format-us/
YouGov. "Preferred Media among Internet Users in The United States to Engage with Podcasts as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1471717/podcast-preferred-format-us/
YouGov, Preferred media among internet users in the United States to engage with podcasts as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1471717/podcast-preferred-format-us/ (last visited July 16, 2026)
Preferred media among internet users in the United States to engage with podcasts as of January 2024 [Graph], YouGov, January 31, 2024. [Online]. Available: /statistics/1471717/podcast-preferred-format-us/
