A study conducted in January 2024 found that podcast listeners in the United States preferred audio podcasts. *** of respondents stated that they prefer audio content as podcasts, whereas ** percent prefer to watch video content. The study also found that female podcast listeners are more likely to listen to audio content, while male podcast listeners are more likely to watch video content.
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YouGov. (February 1, 2024). Format preference in podcast consumption in the United States as of January 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1448447/podcast-consumption-format-preference-united-states-gender/
YouGov. "Format preference in podcast consumption in the United States as of January 2024, by gender." Chart. February 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1448447/podcast-consumption-format-preference-united-states-gender/
YouGov. (2024). Format preference in podcast consumption in the United States as of January 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1448447/podcast-consumption-format-preference-united-states-gender/
YouGov. "Format Preference in Podcast Consumption in The United States as of January 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2024, /statistics/1448447/podcast-consumption-format-preference-united-states-gender/
YouGov, Format preference in podcast consumption in the United States as of January 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1448447/podcast-consumption-format-preference-united-states-gender/ (last visited July 24, 2026)
Format preference in podcast consumption in the United States as of January 2024, by gender [Graph], YouGov, February 1, 2024. [Online]. Available: /statistics/1448447/podcast-consumption-format-preference-united-states-gender/
