YouTube Premium was the second most popular over-the-top (OTT) streaming platfotm in Taiwan. According to a survey conducted in Taiwan between December 2023 and January 2024, YouTube's penetration rate was approximately ** percent, second after Netflix's.
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Taiwan Creative Content Agency. (August 2, 2024). YouTube Premium usage rate in Taiwan from 2020 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1412903/taiwan-youtube-premium-penetration-rate/
Taiwan Creative Content Agency. "YouTube Premium usage rate in Taiwan from 2020 to 2023." Chart. August 2, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1412903/taiwan-youtube-premium-penetration-rate/
Taiwan Creative Content Agency. (2024). YouTube Premium usage rate in Taiwan from 2020 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1412903/taiwan-youtube-premium-penetration-rate/
Taiwan Creative Content Agency. "Youtube Premium Usage Rate in Taiwan from 2020 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Aug 2024, /statistics/1412903/taiwan-youtube-premium-penetration-rate/
Taiwan Creative Content Agency, YouTube Premium usage rate in Taiwan from 2020 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1412903/taiwan-youtube-premium-penetration-rate/ (last visited July 23, 2026)
YouTube Premium usage rate in Taiwan from 2020 to 2023 [Graph], Taiwan Creative Content Agency, August 2, 2024. [Online]. Available: /statistics/1412903/taiwan-youtube-premium-penetration-rate/